Advertising and A Guide - Resources and Review

Collection of full text articles on marketing communication topics such as advertising, branding, direct marketing, human resources, public relations, retailing, and segmentation.
 
Series of articles about designing, serving, selling and accepting advertising for Web sites, looking at the creative, business and technical sides of Web advertising.
 
Images pertaining to the history of US advertising, arranged into categories including J Walter Thompson Company 'House Ads', Ellis Collection of Kodakiana, Scrapbooks, and Tobacco Advertising. Each category is fully browsable and searchable via an interface which highlights different types of illustrations and special features.
 
Offers original articles and features about advertising, plus annotated links to selected relevant Internet resources, compiled by a subject specialist, a subject
specific bulletin board, and details of related news and events. Includes linke to numerous advertising agencies and associations in the US, and features on internet advertising.
 
Collection of cigarette advertisements from the 1940s and 1950s. Each image displays the polemic war and post
war eras, providing an insight into how social consciousness has changed with regard to the tobacco industry.
 
Presents a history of US Presidential election campaign commercials from 1952 to the present day. Material is offered in RealVideo format, and can be accessed chronologically, or by common advert theme such as attack ads, family man, or looking presidential.
 
Set of annotated links to online courses, course descriptions, tutorials, assignments, tests and other materials used in the teaching of communication studies.
 
Explanation of terminology used in advertising in the media.
 
Links to books, periodicals and other resources about advertising and marketing on the Internet, including a section on the size and growth of the Internet.
 
Offers original articles and features about public relations, plus annotated links to selected relevant Internet resources, compiled by a subject specialist, a subject
specific bulletin board, and details of related news and events. Topics include corporate communications, ethics, the Internet and PR, agencies, and media relations.
 
Series of links to advertising resources including agencies, publications, marketing tools, legal bodies, educational material, and production companies for film, video, packaging, photography, Web pages, and unconventional media such as balloons, bins, floors, and flying logos.
 
Online version of a weekly bargains newspaper based in Southern England which offers free private advertising.
 
Set of links to selected, evaluated and annotated Internet resources relevant to advertising.
 
Advertisements which appeared in US newspapers and magazines between 1911 and 1955, covering beauty and hygiene, radio, television, transportation, and World War II. Each category has a brief history and can be browsed by topic and year, or searched by keyword or illustration.
 
Free access to a small percentage of all JICREG (Joint Industry Committee for Readership Research) data, comprising audience figures for regional newspapers.
 
Source of marketing, advertising, and media news, together with general information and analysis.
 
Archive of classic print advertisements dating from the 1940s. Images are searchable by category, decade, year, or keyword. Provides basic information about each advert, including the date of issue, and the company who produced it, with links to the relevant companies.
 
Hints and tips on marketing and advertising on the Internet, for large and small businesses and for individuals.
 
Weekly newsletter which highlights Internet marketing trends, profiles, news, and advice. It focuses primarily on electronic commerce and Internet advertising, includes corporate profiles and book reviews, and is aimed at professional Web marketing personnel.
 
Keyword searches return abstracts and extracts on a range of business related topics including accounting, advertising, exportation, information technology, public relations and risk analysis. Business news, management guides, case studies and information directories are also available. Subscription is free to all students, lecturers and librarians in further and higher education.
 
Index of quotes made in relation to a range of commercial fields, complete with reference information including who used them and when. Also provides details of undergraduate, graduate, and creative advertising courses available at the University of Texas at Austin.
 
Report of the CNI Working Group on Internet Advertising, September 1994.
 
A UK trade association for fashion, advertising and editorial photographers, founded in 1968 and based in London.
 
Nb = 23