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| Answers commonly asked questions about the operation of public opinion polls by the Gallup organisation. Addresses topics such as selection of a random sample, required sample size, conduct of interviews, and interpretation of results. Although the focus is on polls in the US, the issues covered are also applicable to international polls. | |
| Set of resources held by the Roper Center, including public opinion surveys, polls and data banks. Dats sets include the Japanese Data Archive and Latin American Survey Data Bank. | ||
| Company claiming to be the UK's leading source of consumer related marketing intelligence information. Includes an index of reports and some contents. | ||
| Links to information on food trends, consumer behaviour related to food, industry statistics, sales trends, shopping, and cooking equipment. | ||
| Set of annotated links to online courses, course descriptions, tutorials, assignments, tests and other materials used in the teaching of marketing. | ||
| MORI is the largest independent research agency in the UK. One of MORI's key objectives is to enrich the knowledge and understanding of research in the wider community. It offers online examples of some recently released surveys including the most recent political opinion polls. | ||
| IRSS maintains one of the oldest and largest archives of machine readable data in the US, and provides access to data from several US national surveys. | ||
| Set of links to selected, evaluated and annotated Internet resources relevant to market research. | ||
| Online service offering consumer information and reports. Includes sample resources accessible to non subscribers. | ||
| Online version of the journal 'Marketing', including a weekly consumer survey of UK commercials, job vacancies in marketing, listings of useful marketing sites on the Internet, top stories from the current week's magazine in electronic form, and information about subscribing to the print version of the journal. | ||
| Free access to a small percentage of all JICREG (Joint Industry Committee for Readership Research) data, comprising audience figures for regional newspapers. | ||
| Includes survey validity, questionnaire construction, interviewing and interviewers, sampling strategy, mode of administration, and analytic approaches. Tables of contents only. | ||
| This resource discloses alternative uses for popular brand name products, and the history and facts behind such products. Applications suggested include using hair conditioner to soften feet, Coca Cola to clean a toilet, chalk to prevent an ant invasion, and olive oil to rejuvenate dry skin. | ||
| Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. Only tables of contents are available online. | ||
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